LARRY

JAFFEE

Writer, Editor, Educator

Creative thinker who sees the big picture and can convey complex content in a compelling manner 

Passionate about real journalism, music, cybersecurity and

crisis communications

lsjaffee@gmail.com              917-291-2488

 

About Me

This site is a good representation of the various writing I've done over the past several decades. By no means is it complete, and especially missing are the hundreds of articles I wrote as a staff editor for various now-defunct print and online publications or others that never digitized their pages and/or decommissioned servers.  

Trained as a journalist, I use my analytical skills in everything I do by coupling critical thinking with a creative flair. As a wordsmith, I find interesting stories in what others might consider mundane. My B2B journalism background is particularly helpful to companies in need of online content creation, media strategy, public relations or marketing materials. I've worked as a senior copywriter at a digital advertising agency, and marketing consultant for clients in the U.S. and Europe.

My favorite quote is from Albert Einstein: "I have no special talent. I am only passionately curious." The great scientist was obviously being humble, but as a versatile jack of all trades, I can relate to the sentiment. After writing thousands of articles over nearly four decades, being curious about everything serves me well. I have a knack for breaking down jargon for lay audiences. Editors tell me nobody pitch the story ideas that I do. I took Apple Computer's ad campaign to heart: I think differently.

At several publishing companies, I managed editorial and production staffs and budgets, meeting deadlines for large Fortune 500 enterprises to entrepreneurial startups. I jumped on the Internet in the early 1990s and have since worked in new media, but remain fond of print media and analog technology, despite my iPhone and iPad never being far away. 

As an entrepreneur, I published and edited for 25 years and 100 issues a quarterly newspaper about the popular British television series EastEnders. I turned over the reins of the Walford Gazette to a contributor in the spring of 2018. The publication resulted in two successful self-published books, Albert Square & Me and Walford State of Mind, and a prototype magazine called UK:Cue, celebrating the cultural exchange between Britain and America in film, theatre & television that was backed by a successful Kickstarter campaign.

As a college professor specializing in communication arts,  my goal is to get media students to think like journalists, much in the way Professor Kingsfield’s objective in the 1970s law school drama The Paper Chase was to get them  “think like lawyers.” I first taught on the college level in the mid-1980s, after which I concentrated on my magazine publishing career. I returned to the classroom in 2013 with the goal of improving my students' media literacy.

Obviously, the technology available in the digital age is far greater than it was in 1986. We now explore how photographs, text, graphics, and audio, as well as data visualization tools, bring to life compelling stories on computer screens and mobile devices. But the key – no matter what medium – remains vivid writing and coming up with a compelling story.

 

Current Activities

2013 - Present

Adjunct Assistant Professor, New York Institute of Technology

Adjunct Lecturer, St. Joseph's College

• Courses developed and taught include:

JOUR 101; Narrative Storytelling; Digital Storytelling; Crisis Communications (graduate course); Student newspaper advisor; Global Reporting; Social Media in Theory & Practice; Broadcast Reporting; Advertising Copywriting; Sports Reporting; The Business of Media; Advanced Public Relations 

• Honored as NYIT Faculty Scholar 2015 to 2019

2017 - Present

Conference Chairman, Making Vinyl

• Co-Founded B2B conference that celebrates the global rebirth of      the record manufacturing industry.

•Conceive program theme, invite keynoters and other speakers,

  edit program guide 

2010 - Present

Contributing Writer, SC Magazine

• Write feature and news articles about the constantly evolving field of cybersecurity and secure computing, including ebooks, special reports, and scripts about milestones in the field

 

Education

1986 / JUNE

Pennsylvania State University 

Graduated with M.A. in Journalism

Awarded Graduate Assistantship for my year

Taught JOUR 101 and popular culture courses

Master's project on how MTV changed the record industry

Studied empirical research methodology

1980 / JUNE

Hofstra University

Graduated with B.A. in Communication Arts, Journalism

Minored in Sociology 

Editor-in-chief, Hofstra Chronicle: awarded by Society of Collegiate Journalists the Best Weekly Newspaper in '79-'80 during my tenure

Who's Who Among American College & University Students, 1980 

 

 

Contact Me

lsjaffee@gmail.com
Tel: 917-291-2488

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© 2019 by Larry Jaffee