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LARRY

JAFFEE

Author, Educator, Creator

Creative thinker who sees the big picture and can convey complex content in a compelling manner 

Passionate about  music, vinyl's rebirth,  
 
higher education, and
non-pack journalism

Contact: larry@makingvinyl.com  • 917-291-2488

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        PHOTO: SEDONA YOUNG

Author photograph for forthcoming RSD book, Greenwich Village, NY, November 2021.

The Latest....   

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Amazon is taking pre-orders for my book Record Store Day: The Most Improbable Comeback of the 21st Century, to be published worldwide by Rare Bird Books in April 2022 for RSD's 15th anniversary.
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Lately I have had the Beatles on the brain and turntable, thanks to Peter Jackson's revisiting of the January 1969 recording sessions that produced the Let It Be album. Read my review of The Beatles: Get Back on Disney+ in PS Audio's Copper magazine. In January 1989, I crossed Abbey Road. And an archival HuffPost Beatles piece
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Next semester I'm returning to Dobbs Ferry to teach Mercy College's ENGL 112: Written English and Literary Studies. We will be tackling Stephanie Land's memoir Maid.
 
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My Manhattan Globe students won three awards, including Best Enterprise Reporting (left) from NYC regional media watchdog Fair Media Council and two third-place national competition showings with the Society of Collegiate Journalists for the staff's 2020 issues about the toll the pandemic (see below) has taken on the New York Institute of Technology The Globe's staff also led a 90-minute Q&A in March 2021 with Amy Goodman, executive producer of Democracy Now! via Zoom. Two months earlier, the university announced that my department, Communication Arts, is in "teach-out" mode (i.e., we're toast).

In September 2021, I received the NYIT Presidential Award for Excellence in Part-Time Teaching (above). 

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The good news is that I am returning as adviser of the Manhattan Globe, which I launched in 2016. Since the pandemic, a skeleton crew has kept it afloat. But this semester, we will have more than16 staff taking the class for credit and other contributors as a club activity. Also on the academic front, I was just hired by Marymount University in Scranton, PA, to teach remotely a sports writing and reporting class, something I previously taught at Joseph's College in Patchogue, NY.  

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For the fall 2021 semester, I taught three sections of English Composition to Mercy College's first-year students at its Dobbs Ferry, NY, and Manhattan campuses, in addition to advising the Manhattan Globe.

Recent Publications

Lately I have been focused on the music industry, after covering cybersecurity for more than a decade.

Review of The Beatles: Get Back, in which Peter Jackson provides much-needed context to a misunderstood band period. 

Liner notes for a 1957 live album by blues legend Big Bill Broonzy, also posted on Copper magazine by PS Audio

• How COVID-19 didn't hamper the vinyl manufacturing industry from pumping out records

• My virtual presentation on how the vinyl comeback is the most improbable development of the 21st century, defying all technological, economic and ecological logic 

• Leonard Cohen's complex relationship with women

• The Doors' ascendancy as the most popular American band coincided with its label Elektra Records had been located in the same building where I've taught for the past 8 years

• The night that Jim Morrison was kidnapped by his publicist. 

Separately, I argue in the New York State – American Association of University Professors newsletter that higher education should use the pandemic to correct the gross inequalities and exploitation that adjunct professors suffer. 

•Here's something from the archives: a 1991 piece in The Humanist titled, What Happened to Sex on Cable TV?, which seems relevant once again with the country's puritan thinking, as an example of argumentative writing for my Mercy students. 

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                            About Me

This website is a good representation of the various writing I've done over the past several decades. By no means is it complete, and especially missing are the hundreds of articles I wrote as a staff editor for various now-defunct print and online publications or others that never digitized their pages and/or decommissioned servers.  

Trained as a journalist, I use my analytical skills in everything I do by coupling critical thinking with a creative flair. As a wordsmith, I find interesting stories in what others might consider mundane. My B2B journalism background is particularly helpful to companies in need of online content creation, media strategy, public relations or marketing materials. I've worked as a senior copywriter at a digital advertising agency, and marketing consultant for clients in the U.S. and Europe.

My favorite quote is from Albert Einstein: "I have no special talent. I am only passionately curious." The great scientist was obviously being humble, but as a versatile jack of all trades, I can relate to the sentiment. After writing thousands of articles over nearly four decades, being curious about everything serves me well. I have a knack for breaking down jargon for lay audiences. Editors tell me nobody pitch the story ideas that I do. I took Apple Computer's ad campaign to heart: I think differently.

At several publishing companies, I managed editorial and production staffs and budgets, meeting deadlines for large Fortune 500 enterprises to entrepreneurial startups. I jumped on the Internet in the early 1990s and have since worked in new media, but remain fond of print media and analog technology, despite my iPhone and iPad never being far away. 

As an entrepreneur, I published and edited for 25 years and 100 issues a quarterly newspaper about the popular British television series EastEnders. I turned over the reins of the Walford Gazette to a contributor in the spring of 2018. The publication resulted in two successful self-published books, Albert Square & Me and Walford State of Mind, and a prototype magazine called UK:Cue, celebrating the cultural exchange between Britain and America in film, theatre & television that was backed by a successful Kickstarter campaign.

As a college professor specializing in communication arts,  my goal is to get media students to think like journalists, much in the way Professor Kingsfield’s objective in the 1970s law school drama The Paper Chase was to get them  “think like lawyers.” I first taught on the college level in the mid-1980s, after which I concentrated on my magazine publishing career. I returned to the classroom in 2013 with the goal of improving my students' media literacy.

Obviously, the technology available in the digital age is far greater than it was in 1986. We now explore how photographs, text, graphics, and audio, as well as data visualization tools, bring to life compelling stories on computer screens and mobile devices. But the key – no matter what medium – remains vivid writing and coming up with a compelling story. For example, here is the latest issue of the Manhattan Globe, the student-edited publication that I advise:

It's also on the web at https://manhattanglobe.net

      Adjunct Instructor, Mercy College (Dobbs Ferry & Manhattan)

•.   Teaching first-year English Composition (Sept. 2021- present)

Adjunct Assistant Professor, New York Institute of Technology

 •    Recipient of 2021 NYIT Presidential Award for Excellence in

     Part-Time Teaching

Adjunct Instructor, Marywood University (Jan. 2022 - present)

     Teaching remotely Sports Writing and Reporting.

Courses developed and taught include: JOUR 101; Narrative Storytelling; Digital Storytelling; Crisis Communications (graduate course); Advisor to award-winning student newspaper Manhattan Globe (https://manhattanglobe.net); Advertising Copywriting; and Advanced Public Relations 

• Honored as NYIT Faculty Scholar 2015 to 2020

      Adjunct Instructor, St. Joseph's College, Jan. 2015-Dec. 2018

•  Global Reporting; Social Media in Theory & Practice; Broadcast Reporting; Sports Reporting; and The Business of Media 

       Adjunct Instructor, Borough of Manhattan Community College

•  English 101  (Fall 2019 semester)

 

2013 - present

Current Academic Activities

Extra-Curricular Activities 

Conference Chairman, Making Vinyl

• Co-Founded in 2017 B2B conference that celebrates the global rebirth of the record manufacturing industry.

•Conceive program theme, invite keynoters and other speakers,

  edit program guide, write marketing and website copy 

• Ran 4 successful events, two in Detroit, one in Los Angeles, and one in Berlin

2010 - 2020

Contributor, SC Magazine

• Write feature and news articles about the constantly evolving field of cybersecurity and secure computing, including ebooks, special reports, and scripts about milestones in the field.

 
 

Pennsylvania State University 

Graduated with M.A. in Journalism

Awarded Graduate Assistantship for my year

Taught JOUR 101 and popular culture courses

Master's project on how MTV changed the record industry

Studied empirical research methodology

Hofstra University

Graduated with B.A. in Communication Arts, Journalism

Minored in Sociology 

Editor-in-chief, Hofstra Chronicle: awarded by Society of Collegiate Journalists the Best Weekly Newspaper in '79-'80 during my tenure

Who's Who Among American College & University Students, 1980

In 1983, completed continuing-education paralegal course in legal research at Hofstra School of Law 

 

Education

© 2022 by Larry Jaffee